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Book Miles

July 10th, 2011
Book Signing at Seton Hill University

Signing for Many Genres, One Craft at Seton Hill University.

So here’s a question: how important are live events in the marketing of books? I trust everyone reading this blog is a book reader and buyer, and many of you are writers as well. So what do you think? Do the wonders of Social Media make is possible for a writer to rely on virtual touring? Or is it still necessary to do in-person events?

I’ve just returned home from a string of appearances, starting with a couple of book-launch event for Many Genres, One Craft — one event at the Stoker Weekend in New York, the other part of the In Your Write Mind Writers Retreat at Seton Hill University. The events were successful, providing opportunity to sign books, meet with readers, and network (often long into the night) with fellow writers. Those are important things, but ones that need to be balanced with travel expenses and time away from writing.

With First Writes at Borders, Wilmington, DE

Following the NY and SHU events, I had a week at home to work on two books (editing one for a fall release, drafting another for an early-winter deadline) before heading east again for events at a Borders in Delaware and Garden State Horror Writers in New Jersey. Now, back from those, I am once again endeavoring to make more progress on the forthcoming books while simultaneously getting ready for events at Confluence, GenCon, and Context.

Wordsworth wrote of “the bliss of solitude,” and I wonder how many writers (who are by nature an introspective lot) begin their careers with the intention of plying their trade in peaceful isolation only to find that the writing life does not exist apart from the world at large.

To me, the biggest challenge is shifting gears. This morning, when I should be devoting time to the characters in my next next book, I find myself wishing I were still enjoying to company of the people I met during my swing through the east.

Consider all of this the challenge facing the 21st century scop, for whereas the storytellers of an earlier time plied their fiction in public, the modern writer needs to balance both worlds – the world of public performance and that of solitary creation.

Or am I overthinking this?

I’ll look forward to reading your comments. For now . . . back to the books.